Greggs to Launch Luxury Division, Promises “The Harrods of Sausage Rolls”
In a move that has left both high street shoppers and City analysts stunned, bakery giant Greggs has announced plans to launch an ultra-premium division targeting the “luxury pastry consumer.” The new venture, Greggs Platinum, will offer upgraded versions of its popular products at significantly higher prices, served in refurbished “boutique bakeries” with mood lighting,…