New App “Snoozle” Lets You Send Passive-Aggressive Wake-Up Calls to Friends Who Sleep In

A new UK-based tech startup has launched Snoozle, an app that allows users to remotely send passive-aggressive wake-up calls to friends, family, or colleagues who “can’t take a hint and keep sleeping through alarms.”

The app, already being dubbed “the Uber of unwanted morning interventions,” connects to the recipient’s smart devices, playing a carefully curated selection of sounds designed to get even the most determined lie-in enthusiast out of bed.

HOW IT WORKS
Once you’ve chosen your target, Snoozle sends a push notification to their phone saying: “Oi, lazybones, get up.” If that doesn’t work, it escalates.

At Level 2, it activates their Alexa or Google Home to play motivational phrases like:

“It’s 10am. Jeff Bezos is already on his third yacht meeting.”

By Level 4, it can blast a looped recording of their mother sighing disappointedly or a high-decibel foghorn set to the sound of a bin lorry reversing.

Founder Toby Franks, 28, says the app fills “a gap in the market for personalised irritation.”

“Alarm clocks are too polite. We wanted something that hits harder — emotionally.”

THE “NUCLEAR OPTION”
If all else fails, Snoozle offers a premium-tier “Nuclear Option” that will:

Trigger all smart lights in the house to flash in Morse code for GET UP

Order a single, unsliced pineapple to their doorstep via Deliveroo

Send a live Zoom meeting invitation with their boss already in the call

Franks claims this feature is “100% effective” at rousing even the deepest sleepers, though admits it has “ended a few friendships.”

ETHICAL CONCERNS
Privacy experts have expressed concern about the app’s access to home devices, but Franks insists users must grant permission before friends can “Snoozle” them.

“It’s completely consensual,” he says. “At least until they forget they gave you access.”

EARLY REVIEWS
User feedback has been mixed. One beta tester said:

“My mate used it on me last Saturday. I was hungover and woke up to the sound of my ex reading my worst texts out loud through my smart speaker. Effective, yes. Humane? Not so much.”

Another wrote:

“I set it to wake my flatmate at 8am. He was at work by 7:45 just to avoid it.”

WHAT’S NEXT
The developers are already working on new features, including “Pester Mode,” which will subtly alter the target’s phone autocorrect so they can’t type the word nap, and “Guilt Trip AI,” which sends text messages from imaginary family members asking why they’ve “wasted half the day.”

Franks says Snoozle could one day be rolled out as a workplace productivity tool:

“Imagine if your boss could wake you up with the sound of your last performance review. That’s the dream — or the nightmare.”